Best Alternative Lending Platform Award at Bharat Ki Udaan

In a moment of great pride and recognition, Mr. Yogendra Kumar, CEO of one of India’s fastest-growing fintech companies, was honored with the prestigious Best Alternative Lending Platform Award at the Bharat Ki Udaan event held at the iconic Bharat Mandapam, New Delhi. The award celebrates outstanding innovation and impact in India’s alternative lending sector — a space rapidly transforming access to credit for individuals and businesses alike.

Organized to recognize trailblazers across industries contributing to the growth story of New India, Bharat Ki Udaan brought together thought leaders, entrepreneurs, policymakers, and changemakers from across the country. Among the most anticipated recognitions of the evening was the award for Best Alternative Lending Platform — and Mr. Yogendra Kumar’s win was met with applause and admiration from industry peers.

Under Mr. Kumar’s visionary leadership, his company Direct Credit has built a robust, tech-driven lending platform that leverages artificial intelligence and data analytics to offer fast, reliable, and customer-centric loan solutions. By addressing the credit gap in underserved segments, the platform has empowered thousands of individuals and small businesses across tier 2 and tier 3 cities, driving financial inclusion and economic empowerment.

Speaking at the event, Mr. Yogendra Kumar said, “This recognition is not just a personal milestone but a reflection of the hard work and commitment of our entire team. We’ve always believed in the power of technology to solve real problems — and our mission is to make credit accessible, fair, and fast for all.”

The Best Alternative Lending Platform Award is a testament to the company’s innovative approach in streamlining loan disbursals, offering flexible repayment solutions, and ensuring high levels of customer satisfaction. With digital-first products, low documentation requirements, and transparent processes, the platform has become a preferred choice for borrowers seeking instant financial support without the hassles of traditional banking.

As the alternative lending space continues to evolve, leaders like Yogendra Kumar are setting new benchmarks for performance, customer service, and digital transformation in India’s financial ecosystem.

This award adds to the growing list of achievements for Mr. Kumar and reinforces his role as a key contributor to India’s fintech revolution. With continued focus on inclusion, innovation, and impact, his journey serves as an inspiration to emerging entrepreneurs across the country.